Have you ever wondered that why you prefer to go to a particular store? Even if you have hundreds of stores in your nearby. And all of them offer same price, same products and same offers. Is that something that triggers you to buy from that particular shop? Well I have an answer for this. It is human psychology which pushes him to do a particular task. Now the question arises that how online business is related with this issue. I can answer this in a real, great manner.
You can use this aspect of human being to get his hand over to your order page. You all know that every soul have some desires. For example: - we all wants to look smart, have a big car, etc. What you have to do is find out this desire and fulfill it with your product. You have to raise a problem which your customer might be facing and offer product which solves it out. So from all this I mean that there are some psychological desires which should fulfilled by your product. Here we will see some of them that you can apply in your online business:-
1. Surprises
We all are eager to get surprise gifts on our birthdays. These gifts give us happiness and we got a change from our daily life. So you can also offer surprises to your prospects and ask them to click if they want it. Make it a point that they must be surprised when they get it. Just like the same when you got a diamond ring as your surprise. It means give them a worthful thing.
2. Easy To Get
You all aspire to get a leave from your busy life. We all want to live our life in an easy way. Do you like to go to the way that is hard to reach in spite of the easy way? You should remember that your visitors are laymen. So try to give very easy instructions and easy order method, etc. Don't use technical jargons while explaining anything. Use common words and simple English.
3. Security
You must tell your prospects about your secure ordering and privacy policy. Give them a feeling that they are on the safe side. You should make them believe that their money is very precious to you also. Try to give them some source of security. Ask them that they will get refund if they are not satisfied with the product.
4. Positive Change
You all might be interested in knowing about a product that makes you looks beautiful. It's a human tendency to get attract to the things that make them feel different. You should highlight the changes which one will feel after getting your product. Make use of words like "Secret Tips" or "Feel Great" etc in your sales copy.
5. Future Investment
You all must be having a saving bank account in your bank. You want to be secured in your future also. So give your prospects a product that is investment for them not buying. It means that they can use your product in future also. You can make them feel that they are investing for present and for coming future.
6. Latest Products
Don't you all dreamt to get the keys of the newest car in your hands? I can't answer this no. Well nobody can answer no. Every individual wants to get his hands on the newest and the latest things. You can't leave a product if it is just released. Insert words like "New", "Just Released", "Be the First to Get", etc in your ads, sales copy.
7. Problem Solving
You all have seen ads like this. Are you fat, Wants to get slim? Come here. Have you noticed that what the creative writer does here? He asks the individual about the problem then asks if he wants a remedy for it. People want to get rid of their problems. You can tell your prospects how your product can solve their problems. They will surely buy it if they feel good by having it.
Well you need not to be gob smacked if you find your wallet heavy after following these tricks. It really works! Copyright 2006 Rachna
Tuesday, March 10, 2009
How To Use Psychological Desires To Rock Your Sales?
